Art Direction & Branding
Stylised multi-player mayhem. In Vehicles.
Hardware: Rivals is a vehicular combat game released on PS4. Building on the games over the top action-arcade and playful look and feel, the branding uses an 'anti-camouflage' hyper vibrant colour palette, combined with bespoke hand painted typography and a flexible logo colour system that saturates the key art and visual communication used to launch the game.
The logo is a combination of hand-stencil and hand-painted typography, and can be used with a flexible colour palette, reflecting the vehicle customisation aspect of the game.
A custom hand painted typeface called ‘Warpaint’ was created based on the logo, and used in marketing materials.
The key art also doubled as loading screens in-game, with parallax animations of each vehicle.
