Art Direction, Merchandise Design,
Strategic Guidelines Design
Officially licensed merchandise for Sony PlayStation and their collaborations with global strategic partners. Since 2021 I have lead the design team on creating various wholesale and strategic partner guidelines from ideation to delivery, working closely with PlayStation’s internal marketing and merchandise teams to deliver global offerings, from product development to launch.
Retailers I have worked with include Uniqlo, H&M, NEXT, Primark, Zara, Target and many others worldwide.
PlayStation Heritage: Chromatic Collection
Photography: Nigal Raymond
Model: Nina Pang
Global style guide, delivered to partners
PlayStation x Uniqlo Collection
Animation: Liam Kelly
PlayStation x H&M SS23 Collection
PlayStation x Primark SS24
‘DualSense Silhouettes’ Collection
Helldivers 2 Licensed Merchendise
PlayStation Gearstore SS23 Colour Fusion Collection
PlayStation x NEXT SS22 Collection
PlayStation x Primark SS22 Collection
PlayStation x ASDA George ‘Momentum’ Collection
PlayStation Heritage ‘Confident Branding’
- Oversized Logo Collection
Various Licensed Merchandise Work
PlayStation ‘Pinstripe’ Collection
‘Player One, Ready’ Merchandise for Target Australia
PlayStation Heritage ‘Instruction Manual’ Collection for the GearStore
Additional designs for various retailers